Ruby Lou has been helping shoppers in downtown Boise, Idaho look their casual best since 2003. We love curating great pieces from many different brands to put together a great look that is unique to you! We're here to help you find pieces you'll love!"

Some of our favorite brands include Liverpool Los Angeles, Rails, Tribal Sportswear, Hammitt, PJ Salvage, Sanctuary Clothing, Riddle, Votivo, Lisa Todd, Johnny Was — and so many more.